Why “True Roots” Coffee

Kyla Diamond, entrepreneur & businesswoman had a #coffeechat with our Real Life editor, Trudi Stander over a cup of True Roots Coffee about her Small Business with a BIG Heart.

From the first time, Kyla met the aroma of this Arabica Coffee… it felt like home. After moving from a little small town in Limpopo to the seaside in Cape Town, she occasionally gets a longing for home and her true roots.  Why “True Roots” Coffee

In her words- “It feels like home when I make, smell and drinks this coffee. it reproduces good memories of my safe haven”.

When did you start True Roots Coffee?

I started my business in October 2019

Did you ever imagine it would become this massive brand?

I would not classify my brand being massive as it is still growing and in the beginner phase. I always have big expectations and I know that if I work hard each day and continue to believe in my brand, it will someday become a strong brand. You’ll be amazed at what you attract after you start believing in what you deserve.

Tell us about the process?

The process of building my brand was quite easy and hassle-free. I have great suppliers located in Gauteng and they supplied me with the coffee on consignment. So in other words, I didn’t need money to start my business. I designed my own logo and asked my good friend who is a graphic designer to re-design it into a better format. The only thing I needed money for was printing stickers and business cards. The moral of the story is, always build good friendships and gain good contacts, it will make your life so much easier and speed up the process of building your company.

Were you panicking? Were you excited? What was the energy behind it?

I think I had all the emotions all at once. Although I am a very enthusiastic person, it is normal to panic and be uncertain about the new business you are starting. I believe having these emotions make you work harder for what you want to achieve, for example, I work best when I am under pressure. I had so much support and people guiding me that I was, and still am, overwhelmed with gratitude which made me so excited to start this business.

What would you share with your younger self about making decisions?

Don’t let anyone make you doubt yourself, your decisions and goals. Always take advice so you can learn, but always follow your own instinct and belief. I was always scared to follow my own advice and I was very fragile to anyone having doubt in my plans and dreams. If my younger self knew what she was capable of achieving, that she was full of magic and that doubt can kill more dreams than failure does, she wouldn’t have waited this long to follow her heart.

C O F F E E I N C O N E is the newest and coolest way to drink your coffee!

What did you have to learn along the way?

That knowledge and education go a long way. As a 22-year-old, not many people/ business owners had respect for me. Going to coffee shops trying to sell my coffee, business owners looked down on me and questioned my ability to be a good businesswoman.

That’s when I decided to do courses and gain more knowledge about the coffee industry, so I can hit them with the facts next time they question me. I know a lot of people say having a degree or studying won’t get you anywhere and that experience is the most important thing. But believe me when I say: EDUCATION BREEDS CONFIDENCE. And being confident in your brand is the key to success.

What advice do you have for all the young woman entrepreneurs out there who are dreaming big?

Don’t let your gender or age determine your success. Surround yourself with people who inspire you to achieve big things. Consistency is key. Put all of your hopes and efforts in every day to make your dream work.

When it came to balancing entrepreneurship and personal life and or motherhood, was it challenging?

It depends on how you prioritise your daily routine. I have a great balance between being an entrepreneur, fiancé and 22-year-old still enjoying her youth years.

Do you think it’s possible to have it all?

Definitely! I have great role models who run their own companies, have kids/dogs and still travel. Decide what you want, believe you can have it, believe you deserve it and it will be possible. Mindset is everything.

Talk to us about your day-to-day. What’s non-negotiable for you to stay balanced?

Coffee, Jesus and the motivation from my fiancé and friends. Without these things, I wouldn’t have a great deal of balance.

Beautifully grounded True Roots Coffee! In case you wondered, it has a chocolate nutty undertone and is perfect for an everyday coffee.

Are there any decisions that you made in the process of growing (your business) that you would make differently now?

Of course, I have disappointments and some poor decisions I have made. I think we all do. But I would never change a thing. You have to believe that everything happens for a reason and without failures, you won’t grow. And I am beyond grateful for the growth I gain each day.

What else are you up to these days and what should our readers look out for?

Well, my coffee business has been quiet on social media lately due to the pandemic outbreak. But during the downtime, I have decided to expand True Root’s horizons by adding a few extra things to the brand. This will take time but I can assure you there are great things in stock for the brand’s future.

May you discover your safe haven within

True Roots Coffee.

When you are in Cape Town make sure to contact Kyla to get your True Roots Coffee.

For more information or to order your heavenly bag of True Roots Coffee visit their –
Website  l  Instagram  l  Facebook

Read more about the phenomenal businesswomen in South Africa from our Real Life Editor

1. The Powerful Girls Behind – We Are Food SA
2. Entrepreneur and Business Owner Jenna Rutherford

Trudi Stander
Trudi Stander

Business Development Manager & Real Life Editor

Trudi Stander, our Business Development Manager and head of our BLOSS Brand ambassador program is a strong woman who faces life with no fear, fights for what she wants, and don’t care what people say about her. She is a businesswoman and entrepreneur with more than 10 years’ experience in the media industry. She believes that every moment we are alive is precious. Treat it as such and don’t waste a single second. Be brave, and don't be afraid to assert your power in the pursuit of your dreams. Set your goals, and accomplish them, but be kind to yourself. Make things happen without permission.

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