Timing Is Everything In An Emergency

A brand is not just a company, it’s a living entity. Your brand is an extension of your stakeholder’s dreams and aspirations.

The AA understands the investment you have made in your brand and how careful they need to be to guard that investment. Your brand imperatives are their brand imperatives and they work tirelessly to ensure they give their customers only the best because they know it reflects on you and on them. For this reason, they strive for outstanding service and transparency in all of their dealings.

The AA has been a household name in South Africa for more than 90 years and they provide more than two million road-users with roadside, emergency medical, and personal armed security assistance services and products with a single call, or through their mobile app. Their experience in providing these services has given them a unique advantage: no one understands the changing needs of their Corporate Clients and their customers like they do. It’s their business to set the pace and keep on top of changes and developments – this is why they constantly develop new solutions for their customers and clients.

Timing Is Everything In An Emergency
Timing Is Everything In An Emergency

They don’t just provide a service – They enter partnerships


  • Roadside Assistance
  • Value Added Products
  • Digital Solutions
  • Insurance Supermarket
  • Accident Towing, Recovery and Salvage
  • Armed Response
  • Car Hire, Hotel Accommodation and Taxi Services
  • AA Full Commercial Tyre Solution
  • Connected Car
  • Cross-border Breakdown and Accident Towing
  • AA Designated Driver
  • AA Emergency Rescue: – Aa Medical Advice Line
  • Fines Assist
  • Heavy Commercial Assist
  • Licence Renewal Assist
  • On the Road Benefits
  • AA Quality Assured Accommodation
  • Rescue Me App
  • AA Research
  • AA Service Day
  • Towing Services – Accident Towing
  • WhatsApp Services

A dedicated emergency contact centre is operated and managed in-house

Timing Is Everything In An EmergencyTheir fully trained call centre and dispatch operators handle calls in a variety of languages to cater for all South Africa’s official languages.

The computerised environment includes a workflow management system to control case status, response vehicle status, and escalations.

Through state-of-the-art telephony technology, responsibilities include call taking, dispatch, accidents and/or incidents management, and directions.

A dedicated back office department is responsible for the quick arrangement of related services including car-hire, and flight and accommodation requirements.

All of these are done with the common objective to ensure the least inconvenience to the traveller.


Need help with something AA related? Have a comment or a question? The AA is ready to help in any way they can – and your feedback is important to them too. Call them on 0861 000 234. Their contact centre is available 24 hours a day, 7 days a week, 365 days a year.

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Timing Is Everything In An Emergency


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