Take The Path To Authentic Beauty

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Their products are natural and simple with carefully selected pure ingredients free from silicones, sulfates, parabens mineral oil and artificial colourants, instead, utilizing powerful vegan ingredients. What they leave out is just as important as what they put in.

Product Range Authentic Beauty Concept
Images from Authentic Beauty Concept

Our Brand Ambassador Development Manager attended the launch at D Studio in Mossel Bay, the only salon in the Garden Route who will stock the range.


For all hair types, their deep cleansing shampoo has Fair Trade Violet Rice Extract which is ethically sourced in South-East Asia. It helps to absorb grease and impurities from the scalp. The fluid oil in the product makes it easy to spread perfectly on all hair types.

The range caters for every hair type:

GLOW – for coloured hair  ♥  HYDRATE – for dry hair  ♥ REPLENISH – for damaged hair  ♥ AMPLIFY – for fine hair

They also have a high-performance styling range for all hair types:

  • Flawless Primer
  • Amplify Mousse
  • Shaping Cream
  • Gritty Wax Paste
  • Solid Pomade
  • Dry Shampoo
  • Glow Touch
  • Working Hairspray
  • Strong Hold Hairspray

For more information visit Authentic Beauty Concept’s website or contact Leigh-Anne Schroder, (Business Development South Africa) on (011) 617 2400 or 082 413 3437, or email her on leigh-ann.gerhard@henkel.com.

If you live on the Garden Route, you can contact D Studio in Mossel Bay on (044) 690 4491 or send an e-mail to hair@dstudio.co.za.

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Trudi Stander
Trudi Stander

Business Relationship Manager

Trudi Stander, our Business Relationship Manager and head of our BLOSS Brand ambassador program is a strong woman who faces life with no fear, fights for what she wants, and don’t care what people say about her. She is a businesswoman and entrepreneur with more than 10 years’ experience in the media industry. She believes that every moment we are alive is precious. Treat it as such and don’t waste a single second. Be brave, and don't be afraid to assert your power in the pursuit of your dreams. Set your goals, and accomplish them, but be kind to yourself. Make things happen without permission.

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BLOSS is an international media platform for South African women who live all over the world in the age group, 20 – 35 years. We integrate print and technology through innovative and exciting ways to keep things fresh, modern and interactive.