Share Your Story, Save A Life With Avon’s New Fragrance

Introducing Herstory! A new fragrance that celebrates the sharing of women’s stories from around the globe.

Joining millions of South Africans in celebration of Women’s Month in August as well as Women’s Day on 09 August, the launch of a brand new fragrance by Avon, brings with it beauty with a conscious as a result – Share Your Story, Save A Life With Avon’s New Fragrance

Herstory is among the latest floral fragrance offerings from this Beauty House. It is infused with scents from the pink pepper flow, Iris and patchouli. Together, these bloom into a floral potion symbolic of passion, courage, and personality.

Share your Story, Save a life with Avon's New FragranceIntroducing Herstory

The launch of a special edition Eau de Toilette fragrance aptly named Herstory is the centerpiece of this Call to action campaign. This certainly embodies the campaign’s objectives and ethos of giving women a voice.

Avon’s social media platforms will share submitted stories. These will consequently serve as a repository of content that women can use as a source of inspiration, encouragement, and motivation.

Share your Story, Save a life with Avon's New Fragrance

“We believe that millions of women will draw inspiration from these stories and see fragments of themselves in the lived experiences of others. We can use stories to empower and humanise. And, therefore, through this initiative, we believe that millions of women, and men, can draw strength and fortitude. We will be looking out for those women who bravely step to the front of the room to share their own story!” says Mafahle Mareletse, Managing Director of Avon Justine.

Women face a lot of social and economic barrier which consequently  holds them back from achieving their full potential therefore  the social initiative by the fragrance is one that involves women of all walks of life. Further, it encourages you to share yours and help build a proud nation of women.

Share Your Story, Save A Life With Avon’s New Fragrance

Share your story in either written or video format and most importantly, post via Instagram and Twitter using #Herstory

1. tag a friend

2. Tag Avon @AvonSouthAfrica (Twitter) @avonsouthafrica (Instagram)
Herstory, Price on Request

Read more from our BLOSS Beauty Editors here

Tshiamo Modisane

Beauty & Hair Editor

Tshiamo Modisane is an Award-winning Beauty and Fashion Stylist with over ten years in the beauty and magazine industry, branching over True Love, Move and Drum Magazines as well as the Citizen newspaper as Fashion, Beauty, and Lifestyle writer. Having started her career as Beauty Assistant, Tshiamo has helped in the establishment of supplement magazines True Love Hair and True Love Magazines.

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