Introducing Herstory! A new fragrance that celebrates the sharing of women’s stories from around the globe.
Joining millions of South Africans in celebration of Women’s Month in August as well as Women’s Day on 09 August, the launch of a brand new fragrance by Avon, brings with it beauty with a conscious as a result – Share Your Story, Save A Life With Avon’s New Fragrance
Herstory is among the latest floral fragrance offerings from this Beauty House. It is infused with scents from the pink pepper flow, Iris and patchouli. Together, these bloom into a floral potion symbolic of passion, courage, and personality.
The launch of a special edition Eau de Toilette fragrance aptly named Herstory is the centerpiece of this Call to action campaign. This certainly embodies the campaign’s objectives and ethos of giving women a voice.
Avon’s social media platforms will share submitted stories. These will consequently serve as a repository of content that women can use as a source of inspiration, encouragement, and motivation.
“We believe that millions of women will draw inspiration from these stories and see fragments of themselves in the lived experiences of others. We can use stories to empower and humanise. And, therefore, through this initiative, we believe that millions of women, and men, can draw strength and fortitude. We will be looking out for those women who bravely step to the front of the room to share their own story!” says Mafahle Mareletse, Managing Director of Avon Justine.
Women face a lot of social and economic barrier which consequently holds them back from achieving their full potential therefore the social initiative by the fragrance is one that involves women of all walks of life. Further, it encourages you to share yours and help build a proud nation of women.
Share Your Story, Save A Life With Avon’s New Fragrance
Share your story in either written or video format and most importantly, post via Instagram and Twitter using #Herstory
1. tag a friend
Read more from our BLOSS Beauty Editors here