Most of the clothes you see in stores nowadays are imported, mass-produced with only cheap quantity in mind. The world of fashion has become the second-largest polluting contributor, with products made of cheap harmful chemicals, and unethical practices. The impact that fast fashion has worldwide, has definitely become an eye-opener for some. A crazy 60% of clothing manufactured to end up in landfills or are destroyed within 1 year of production. This can be turned around, with us consumers supporting more local, eco-friendly brands. Our Favourite Sustainable Fashion Designers in South Africa
Listed are only a few of my favourite South African brands that are focused on reducing their carbon footprint, making their collections from organic or recycled materials. These brands have made South Africa proud by producing high-quality, beautiful collections, and eco-friendly looks.
Earthling and Moon
Earthling and Moon is a locally made Cape Town based brand. To start off with, Earthling and Moon source all of their clothing textiles locally, supporting the community of South Africa. They also have a swimwear collection supporting the Healthy Seas initiative. With this support, more work can be done in helping to clean up the marine pollution of our planet. Not only do they work closely with this amazing cause, but you can wear your swim costume with pride, knowing it is made from regenerated ocean waste. Their carbon footprint is reduced even more by their packaging that is plastic-free and reusable. By supporting Earthling and Moon, you are not only helping the local community, but have an enormous impact on waste reducing, and environmental responsibility. Our Favourite Sustainable Fashion Designers in South Africa
The Joinery is a brand you can wear with great joy and honour. This brand was built with the mindset of an ethically, organic business supporting the local community and designers. By buying a piece from them, you are directly supporting the township people of Cape Town who make the garments; as well as the environment through their eco fabrics. They only produce organic, ethical goods with a high-end design feel. The Joinery uses fabrics like Linen, Hemp, Tencel, along with fibers grown without synthetic fertilisers and toxic pesticides. A tailor-made product can also be made for you from 100% recycled plastic bottles. How CRAZY ?!
Leatitia Breedt is a name that will forever scream environmental, sustainable, supportive wear. Laetitia started her label Akina with the vision to bring designer collections with an eco-friendly, high-quality base to South African women. Akina’s shop is located in Cape Town where even her working tables in her studio are made out of recycled wood. Her swimwear collections are made out of recycled fabrics, and other garments with Eco Nyl yarn. What is this you might ask? Eco Nyl is any consumer waste materials like off-cut textiles, fluff, and even fishing nets. Akina has definitely optimised this great yarn into sustainable eco-friendly products, for your peaceful enjoyment.
Sindiso Khumalo has spread her wings wide and far, reaching international platforms whilst contributing to the environment. She has become famous for the unique prints on her materials and stunning collections, all with the main focus- the environment. She has made her voice heard by the United Nations on sustainable fashion. Her mantra for sustainable fashion can clearly be seen through her use of NGO’s, to produce self-made textiles for her garments. Sindiso has gained international recognition from Vogue Italia, Milan Fashion Week, and even The Smithsonian Museum of African Art. Keep a lookout for the name Sindiso Khumalo, she is the future of sustainable high-end fashion.
Keep these brands in mind when choosing your next favourite wardrobe piece. It is garments you can trust knowing it used sustainability as a practical model in garment design, supported local production practices, and even gave back to the environment, with little to no carbon footprint.
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