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Luxury Brands: Nomination Boutique Store Opening

When passion meets purpose – this is the only way I can describe Alessandro Gensini, son of Nomination Jewellery founder Paolo Gensini.

His passion for their brand, as well the new campaign #OneForMeOneForYou was truly inspiring and contagious. What struck me most was the love he has for South Africa.

The first mono-brand, Nomination boutique store has opened in South Africa, and the best is, it is literally on my doorstep, in the newly renovated and designed Fourways Mall.

I attended the official opening and launch of the new campaign on Tuesday 5 November, and it was such a wonderful evening. Greeted by the most amazing decor, and a glass of bubbly, with treats from Paul’s Homemade Ice Cream and food to die for. The cherry on top was the polaroid Photo Booth where you could snap your memories of the evening and take them home with you. We were spoilt with a composable bracelet with the new link to signify the #OneForMeOneForYou campaign.

As with all these fabulous events, the who’s who in the business come out to attend and some well-known faces were spotted amongst the guests.

Catching up with the likes of Kriya Gangiah, songstress Karma, Heather Hook, Lloyd Loots and Martin Headger is always a blast. Spotted in the crowd was Mrs World 2016, Candice Abrahams and Miss Earth 2014, Ilze Saunders Buys – one can see why these gorgeous ladies walked away with those titles.

If you are looking for the perfect gift this Christmas, head over to the store at Fourways Mall, but be warned, your bank balance will never be the same.

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Adele Koolen
Adele Koolen

Luxury Editor

Adele’s romance with luxury began when her grandmother sprayed Chanel no 5 on herself for the first time. As the owner of a digital marketing business, Social Link, she works with luxury brands and products on the daily. Her advice is to invest in that one luxury item that you’ve always wanted and to build your closet around it. Save up for what you really want, you deserve it!

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