Luxuria Brands: Victoria Yards X 44 Stanley

No one loves a luxury brand like a Louis Vuitton more than yours truly. However, let’s be honest, in the real world, when it comes to Christmas presents and day to day spending, splurging in the diamond walk does not fit all of our pockets. Well, definitely not mine, unfortunately.

However, luxury does not always have to come with an exorbitant price tag, sometimes, luxury arrives in the least expected places, and with a price tag so reasonable and so beautiful, that all your loved ones can share in the splendour.

Housed in the trendy warehouse-like space in a prime location at Hyde Park Corner, this has made way for a perfect collaboration between the exhibitors from Victoria Yards and 44 Stanley. The collaboration was a perfectly timed plethora of artisanal gifting ahead of Christmas. Welcome to VYx44, a conceptualised collaborative store bringing artisans, makers and designers from arty 44 Stanley and Victoria Yards together under one roof all right here in the north. A perfect mix of elegant and upmarket luxury stores that the centre provides combined with affordable local is lekker, artisanal craft supporting small businesses.

For those not familiar with 44 Stanley or Victoria Yards, they have re-invented the urban space in Johannesburg and brought together local markers and artisans. These two areas, although distinctly different, both focus on sustainable practices and a return to artisanal craft with an emphasis on social development.

Hyde Park Corner are bringing these artisans, makers and designers to you under one roof in a collaboration namely YVx44. This is the perfect place to discover local fashion and accessories, furniture and decor, craft and design and coffee from Africa’s first Certified Fairtrade, organic coffee roaster.

Make sure to make your way across to Hyde Park Corner and enjoy late night shopping on a Wednesday evening until 8 pm until the 11th of December 2019. For more information follow the social media pages of Hyde Park Corner on @hpchydeparkcorner on Instagram.

You can view all the participants in YVx44 below on Instagram by clicking on their links.

Bean There Coffee Company African Free trade Coffee Roastery 44 Stanley
Bonsai Studio Bonsai and plant specialist 44 Stanley
Colony Design Leather design & furniture 44 Stanley
Guillotine Design SA contemporary fashion by Lisa Jaffe 44 Stanley
Lunar Ladies fashion 44 Stanley
Odrin Premium menswear 44 Stanley
Rowdy Bags South African manufactured leather bags 44 Stanley
Lucky Fish Gifting & fashion 44 Stanley
Moma Apparel Premium menswear 44 Stanley
Mungo Design Locally manufactured textiles 44 Stanley
Mambu Design Locally crafted jewellery and design 44 Stanley
Ashanti Shades Deckchairs and umbrellas Victoria Yards
Coote & Wench Handcrafted Lighting design Victoria Yards
David Krynauw Furniture design Victoria Yards
Delaney Studio Artist studio Victoria Yards
Drybone co Leather wear and fashion Victoria Yards
Koop Studios/Mpho Clothing Local fashion and clothing Victoria Yards
Ours Alone Handsewn items Victoria Yards
Sarah Cronin Designs Metalwork Victoria Yards
Smelt Handblown glassware Victoria Yards
Tarp & Twill Bags and accessories Victoria Yards
There & Back Suitcase covers Victoria Yards
Tshepo the Jeanmaker Custom denim Victoria Yards
Wrapt Knitwear Design Victoria Yards
YOL Jewellery design Victoria Yards
Young Bucks Handmade bespoke notebooks and stationery Victoria Yards

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Adele Koolen
Adele Koolen

Luxury Editor

Adele’s romance with luxury began when her grandmother sprayed Chanel no 5 on herself for the first time. As the owner of a digital marketing business, Social Link, she works with luxury brands and products on the daily. Her advice is to invest in that one luxury item that you’ve always wanted and to build your closet around it. Save up for what you really want, you deserve it!

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