Look. Touch. Feel. Full of Excitement.

The Flowing Wonder in Your Hand
Look. Touch. Feel. Full of Excitement.


Look, Touch, Feel. Full of Excitement.

Inspired by the beauty and form of flowing water, the Quad-Curve Overflow Display1 is innovated to dissolve the barriers of vision and imagination on every edge. Look. Touch. Feel. Full of Excitement.

Plus with the 90 Hz refresh rate, you can enjoy an immersive view over the entire fluid screen. The mounting middle frame and protective round corners enhance the harmonious feel from your eyes to your hand.

Look, Touch, Feel. Full of Excitement.

Seize the Elegance in Depth

Reflecting the purity of nature, HUAWEI P40 Pro adopts the solid colours of Black and Silver Frost.

The refractive matte finish accentuates an ethereal sense of depth that reveals elegance and inner peace in every shade.

Explore the World, Create Your Stories
Look. Touch. Feel. Full of Excitement.

Never stop exploring life and creating stories. Working as a highly unified system, the Ultra Vision Leica Quad Camera always backs you up to shoot any day or night, whether the subject is up close or at a distance.

Effortlessly capture what you see and let it speak for what you feel.

Look, Touch, Feel. Full of Excitement.

Look. Touch. Feel. Full of Excitement.

50 MP Ultra Vision Camera

1/1.28 inch Ultra Vision Sensor  *  RYYB colour filter array  *  Octa PD Autofocus  –  Take in massive light and detail for super clarity.

12 MP Telephoto Camera

5x Optical Zoom2
10x Hybrid Zoom3
50x Max Zoom
Meet the unseen details.

40 MP Ultra Wide Cine Camera

1/1.54 inch sensor  *  Ultra Low-light video  *  Ultra Slow-motion video  *  Telephoto video  *  4K Time-lapse video  –  Cinematic video camera with multiple features.

3D Depth Sensing Camera

Real-time depth detection.
Create professional-level bokeh effects.

All Day, Full View, Super Definition

The industry-leading 1/1.28 inch sensor with 2.44 μm super large pixel size now appears in a smartphone.

Plus with the RYYB colour filter array, it brings massive light, high dynamic range, and low noise.

Supporting 4-in-1 pixel binning and Octa PD Autofocus, the 50 MP main camera redefines super clarity shooting with precise details regardless of the scene complexity and light conditions.

The HUAWEI XD Fusion Engine powered by the upgraded ISP and NPU is fully competent to swiftly process the huge amount of information and enhance extraordinary clarity at pixel-level for every picture, day or night.

A Seamless AI Life

Expected HD Calls, Unexpected Fun,
Multi-screen Collaboration, Working as One Seamlessly,
Sharing Made Easy.
Multi-tasking, No Switching.
All-scenario Experience with One Control Panel

Keep Rolling, Enjoy Every Powerful Day

The innovative CPU architecture brings high power efficiency. And the AI allocation mechanism makes better use of the 4200 mAh14 battery to achieve great performance and longer working time.

Read more from our tech editor

1. Outdoor Movie Night

2. Apple Products You Forgot Existed


Kim Grobbelaar

Tech Editor

Kim Grobbelaar is a qualified sound engineer who always finds herself around audio and technology. She works as a Product Manager at First Distribution. Kim gets excited about all things tech and is crazy about useful and sometimes not-so-useful "gadgets". She has a strong passion for empowering women for change in our country and runs her own online store. Kim is not a person that can sit still for long, in her spare time she is busy studying financial accounting.

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BLOSS is an international media platform for South African women who live all over the world in the age group, 20 – 35 years. We integrate print and technology through innovative and exciting ways to keep things fresh, modern and interactive.