Celebrating 21 years of fashion with SAFW.


Images by: Eunice Driver Photography

When SA Fashion Week had their opening show on the 23rd of October, one could not help but feel swept away with the essence, beauty and quality the designers presented you with.

We were lucky enough to be invited to witness the reveal of Judith Ateliers new Winter/Autumn collection. The first thought that came to mind was sophistication and elegance as Judith displayed a play on black and white. Her creativity showed a variety of patterns, cuts and yet she managed to keep some of the designs elegantly simplistic. Judith and her team can only feel proud after showcasing such an impressive collection. Judith wasn’t the only designer showcasing her collection this evening, she was also joined by Designers: Shaazia Adam and Danielle Frylinck.

21 Years of Fashion: At SAFW some of the best designs and creations are showcased by local designers. These local designers are only a handful, but they are pro-actively evolving the fashion industry in South-Africa in a truly extraordinary way. 2018 marks the 21st anniversary since South Africa has created a business-to-business platform in fashion. It has only improved the industry since year one and is continuing to promote designers throughout the whole continent. At this year’s SAFW, 56 designers were given the opportunity to showcase their unique collection of designs to the audience. The Venue for this year’s Fashion Week was at the Protea-Court(Rooftop) in Sandton City. From the minute you arrive, you are taken on a magical journey emphasizing the best fashion moments in South-African history and is equally appreciated by any fashion veteran or newbie. The SAFW collaborated with a few of South-Africa’s most trusted brands including Woolworths, Appletizers, Woolworths StyleBySA, Cape Wool SA Designer Challenge and MINI. Woolworths presented the collections of Rich Mnisi, Wanda Lephoto, Thebe Magugu, Mmuso Maxwell and The Watermelon Social Club.


Trade Show: At this year’s SAFW we can especially see that the Trade Show has been a Hot-Topic amongst fashionistas. I was curious enough to find out what the “Trade-Show” is and what it entails. A Trade Show is where all designers get the opportunity to boost their brands in one way or another among retailers. It is also an opportunity for these designers to build and improve the business structure for the Creative Fashion Industry. At the Trade Event, designers and buyers network amongst each other to discuss their own visions and business ventures. It is an event that is cleverly created to boast both designer and buyer effectively.


A Big thanks to all the sponsors for making this week even more spectacular: Carlton Hair, CRUZ Vodka, W.Beauty, GQ, MINI, Appletiser, Woolworths, Cape Wools SA, Sandton City.


This blog post was written by Jana Louw

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