Celebrate the Power Of Scent This National Fragrance Day

21 March is National Fragrance Day, a day dedicated to celebrating the beauty of all things fragrant – Celebrate the Power Of Scent This National Fragrance Day

Did you know that fragrances and perfumes can be traced all the way back to Ancient Mesopotamia? Historically, fragrances were associated with royalty and the ultra-wealthy, but today, it plays an important part in our everyday lives.

So what is it about fragrance that makes it so special? Have you ever smelt a specific scent and felt yourself being transported to another time or place?

Fragrance is closely linked to memory and emotion, and just the hint of a familiar scent has the ability to conjure up a memory or trigger an emotion. The scent of freshly baked biscuits might transport you back to your childhood, the smell of lavender might remind you of your grandmother, or perhaps the scent of a room freshener reminds you of a home you once lived in.

There is so much more to a fragrance than just the top, heart and base notes. We’re tempted to go as far as to say that scent is magical. It never ends the way it begins. It has the ability to change a person’s mood or state of mind. A few spritzes of your favourite perfume could lift your spirits or boost your confidence. Perfumes are multifaceted, and hold the power to capture, enchant, and even seduce.

While no one knows the exact date that the first perfume was made, fragrance dates back to at least Ancient Egypt and Ancient Mesopotamia, where it was associated with the gods. In fact, the Egyptian god Nefertum, the god of perfume, is also known as the god of healing, which makes perfect sense when you consider the healing powers of scent.

The first recorded perfumer was a lady by the name Tapputi, a chemist working in Ancient Mesopotamia in around 1200 BCE. In these times perfumes were used for hygiene and cleanliness, as well as ceremonially and as a symbol of nobility.

The early perfume was made using natural materials such as bark, wood, roots, leaves, flowers and seeds. Before long, the Greeks and Romans became aware of the benefits of scent, and perfume was manufactured throughout the world. It is believed that in 1190, the Parisians began to produce perfume commercially and that this was the start of the industry.

Today we are spoilt for choice: from florals to woods, to Oriental, to fresh scents, there is something for everyone. No matter what your preference, there is a scent that will resonate with it.

Why not expand your fragrance collection this National Fragrance Day? If you’ve yet to find your signature scent, or you’re on the hunt for something brand new, then one of these new launches might be just up your alley:

Mercedes Benz Pop Eau de Parfum (R1295.95 for 60ml)

Celebrate the Power Of Scent This National Fragrance Day
Celebrate the Power Of Scent This National Fragrance Day

Is a new eye-catching, trendy fragrance for women that is simultaneously energetic and addictive. An expression of youthful and colourful life, this feminine Oriental-floral encompasses the dynamism of bergamot and mandarin, the softness of frangipani and jasmine sambac and the seduction of sandalwood and vanilla.

Mercedes Benz Man Bright Eau de Parfum (R1695.95 for 100ml)

Celebrate the Power Of Scent This National Fragrance DayA woody aromatic scent for the charismatic man. Modern and futuristic, this elegant fragrance is zesty and energising thanks to opening notes of pink pepper and bergamot. Lavandin, incense SFE and jasmine at the heart give the scent a modern take while cedarwood, white musk and tonka bean base notes are to thank for its sensual side.

On the hunt for something new? Rockford fragrances are now available exclusively at Dis-Chem:

Rockford Wild Black Eau de Toilette (R395.00 for 100ml)

Celebrate the Power Of Scent This National Fragrance DayAn unconventional scent for the unconventional man, Rockford Wild Black is an Oriental fragrance that’s simultaneously hot and fresh, with just the right amount of mystery. Embodying strength, charisma and just a hint of wildness, the scent opens with tops notes of ginger and citrus before revealing the unconventional duo of cinnamon and incense at the heart. At the base, leather, amber and vetiver complete this masculine scent.

Rockford Wild White Eau de Toilette (R395.00 for 100ml)

Celebrate the Power Of Scent This National Fragrance DayLike a burst of ice over the skin, Rockford White embodies an explosion of strength and energy. It opens with the bright freshness of bergamot and mint cocktail, while heart notes of lavender, eucalyptus and pine give the scent a refined elegance. Finally, cedarwood, musk crystals and tree moss at the base leave an invigorating and sensual trail. Aggressive and rebellious, this fragrance is filled with energy. It’s the perfect scent for a man with an untameable essence.

If fun, playful and trendy is what you’re after, then you’re in luck! Superdry fragrances are now available exclusively at Dis-Chem. Inspired by the spirit of adventure, these artisan-crafted scents marry vintage Americana with clean Japanese-inspired designs. There are three variants available:

Superdry Kyoto Eau de Toilette (R499.95 for 100ml)

Is a minimalist and timeless fragrance that fuses crispy and bright notes (think mandarin and bergamot) with warm and woody notes (musk, moss and vetiver).

Superdry Detroit Eau de Toilette (R499.95 for 100ml)

Celebrate the Power Of Scent This National Fragrance DayA raw, authentic fragrance with an urban feel. This fougere scent opens with fresh, aromatic extracts of mandarin, grapefruit and pepper and dries down to a masculine mix of cedarwood, sandalwood, amber and tonka.

Superdry Soho Eau de Toilette (R499.95 for 100ml)

An electric and soulful fragrance inspired by the eclecticism of Carnaby in Soho, the epicentre of culture and lifestyle in London’s West End. It boasts exhilarating aromatic and zesty notes of grapefruit and pepper, contrasted with soulful, smooth woody notes of elemi, patchouli, vetiver and moss.

Which fragrance are you most excited to try?

Celebrate the power of scent this National Fragrance Day – Courtesy of Sunpac South Africa.

Trudi Stander

With more than 18 years of experience in the media industry that includes TV, Magazine, Newspaper & Radio. Trudi believes that every moment we are alive is precious. Treat it as such and don’t waste a single second. Be brave, and don't be afraid to assert your power in the pursuit of your dreams. Set your goals, and accomplish them, but be kind to yourself. Make things happen without permission - be strong and face life without fear.

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