We all know the saying – Beauty is in the eye of the beholder. But what does this saying actually mean and do we as women pay any attention to it?
After some quick research (thank you Google) I found that this saying simply implies that: What one person finds to be beautiful or attractive may not appeal to another. This sparks the question, who is the beholder though? Is it a stranger, your nearest and dearest, the media or you?

You see the thing is, we should only be granting the beholder power. Only he or she should be able to dictate to us what is essentially beautiful. Unfortunately, this power has been handed out over time to all of the above individuals except ourselves.
Beauty… In The Eye Of The Beholder
If everyone’s idea of beauty is different, why can we not trust our own idea? Is it because we are always in search of some form of validation? Is it because if we fit the societal idea of beautiful it is a quick fix to fit in?
Essentially the problem we all sit with at the end is a constant longing and empty feeling. In effect, we keep chasing others ideas of what makes us beautiful.
Your beauty, YES, your individual beauty is only determined by you. I dare you to take your control and power back. I am not saying that others opinions do not matter, what I am saying is that you should only be chasing your own idea of beauty.
Find Yourself
You will truly only be able to find yourself, once you take your power back and find your beauty from within. Instead of blindly following trends, make a conscious decision to only follow the trends that you like!
I know many of us tend to ask a spouse, sibling or roommate what they think of our outfits, make-up etc.… just to make sure we look good enough to leave the house.
When I pose this question to my husband his answer is usually – do you feel beautiful? From this question I have learnt that it is more than ok and safe enough to trust my gut feeling when I take a look at myself in the mirror.
Because if I like what I see, chances are I will look more beautiful, because I have confidence in my decision. This obviously takes practice and a lot of motivation, but it is possible.

By taking our power back, we essentially let the beauty industry work for us and not the other way around. We will then eventually yield our support to companies who are simply popular because they have big names and instead shift our support to brands and companies who we truly believe in – because they make the beholder feel beautiful.
Imagine the beauty you could exude when you are grounded in your idea of what makes you beautiful!
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Beauty… Really In The Eye Of The Beholder