Automobile Association of SA’s Insurance Supermarket

The story of the Automobile Association of South Africa (AA) began in 1930. It is a story that has been influenced and shaped by more than 90 years of social, political and economic factors while remaining true to its “With You All The Way” mantra.

The AA is still the leader in its field, providing Members, and Corporate Clients and their customers with comprehensive protection and assistance whenever and however they are on the road.

The Automobile Association of South Africa is making it easy for all their exiting as well as new potential clients to shop their insurance products-

Automobile Association of SA's Insurance Supermarket
Automobile Association of SA’s Insurance Supermarket


AA Insurance Supermarket provides guidance, advice, and assistance in all matters relating to personal car and home insurance.

AA Insurance Supermarket is a call centre powered, a short-term insurance brokerage that offers South African motorists the convenience of a one-stop solution where they can compare competitive car and home insurance quotes across ten insurers with a single call, buy their insurance, and have access to a client services team that cares that the policy performs to expectations.

Shop AA Supermarket

AA Insurance Supermarket provides a number of emergency and lifestyle Value Added Services that give customers additional benefits often overlooked in an ordinary insurance product. These are:

Crime Victim Assist

  • This is a 24-hour crisis management product to assist in the event of a hijacking or home invasion.

Emergency Medical Consultations

  • Access Only to emergency medical consultations

Home Safe Chauffeur

  • This product is designed to encourage you to drive responsibly. We will ensure that you and your vehicle arrive home safely

Mental Health & Wellness

  • Wellness Assist
  • Parenting Assist
  • Trauma Assist


  • Mediation Assist
  • Workplace Mediation
  • Section 9 Justice Mediation

Free Personal Will

  • You qualify for a free consultation as well as the drafting of a Will

Free Accidental Death Benefit

  • R25 000 worth of accidental death benefit


Need help with something AA related? Have a comment or a question? We’re ready to help in any way we can – and your feedback is important to us too.  Call us on 0861 000 234. Our contact centre is available 24 hours a day, 7 days a week, 365 days a year.
Automobile Association of SA’s Insurance Supermarket



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