After 135 Years AVON Says #WatchMeNow

If you thought you knew the beauty brand AVON, think again. The brand has done a complete 360 degree and brand overhaul, and after 135 years AVON says #WatchMeNow.

What is #WatchMeNow? It is the recommitment to celebrating women, the LGBQTI+ community, and every human being on this planet for making the world a little better than they found it.

And BLOSS loves it. It speaks to our core and our truth. We are all about women, and empowering them. Owning our space and being unapologetic while doing it. And now AVON is pushing us to do it with their new campaign.

We caught up with Momin Hukamdad, the Marketing Director, for an exclusive interview. His passion not only for the brand, but for women, and charity was palpable.

Things we didn’t know about AVON:

POWER OF WOMEN

AVON has over 50 million beauty representatives across 50 countries. 70% of their scientists are women, as are 60% of the distribution centre employees. Can we say #WomenEmpowerment

POWER OF INNOVATION

AVON has licensed 750 patent’s over 20 years. They are the first skincare brand to make Alpha Hydroxy Acid (AHA) available to all women. Anew’s world-first patented breakthrough technology, Protinol, restores 7 years of collagen loss in 7 days. #GoodbyeAging

POWER OF VALUE

Beauty is NOT just for the elite. They make their superior-quality products affordable and accessible. This is clear with a collaboration like a luxury brand like David Tlale. Bringing luxury brands to the normal day-to-day woman.

POWER OF ACTIVISM

They put their money where their mouths are. Standing up for what they believe in.

Educating over 29 million women on domestic violence. Having raised over R7 million for the fight against Gender-Based Violence and R20 million towards breast cancer awareness. They are the organizers of the iThemba Walkathon – one of the world’s largest breast cancer awareness walks.

I was privy to be sent a few of the amazing products and after testing and trying them out, these are some of my favourites – click on the link to find out more about the product.