5 Qualities That Build Your Personal Brand

Whether we know it or not each of us is a personal brand under construction and our impressions on others have a direct impact on our success. Here are five qualities  all concrete brands radiate that can guide you in your personal branding.

illustration: Nicholle Kobi

1. Power

Renowned life coach Elyse Santilli coined the famous phrase “No one is you and that is your superpower'” and she couldn’t be more correct when it comes to building a personal brand. See yourself as power and others will too, remember you attract what you are. Be bold to enter paths that feel bigger than you, that’s where strength and growth unfolds. Once you do all you can to embrace and respect the brand you are, it becomes easier to unleash the power aligned to your wildest dreams. 

2. Authenticity 

As much as boiling water softens a potato, remember that it also hardens an egg. Knowing yourself and remaining true to who you are is the quickest way to climb the ladder and forge a strong personal brand. Take your position of greatness by realising your individuality and trueness as an unstoppable force.  What works for someone else won’t necessarily put things on a roll for you so rather focus on being real which also creates trust. Bargain on not being what anyone expects, you’ll be surprised at how your kind of weird could be that exact piece of the puzzle as long as it’s genuine and organised.

illustration: Nicholle Kobi

3. Consistency

Being consistent is what transforms average into excellence, it’s the shortest route to winning the personal brand race. It doesn’t matter what you’re building, if you’re persistent and passionate you simply become hard to miss. Remember we can all start something but it’s not all who finish and consistency is one of the key qualities required to finish. People who finish reap the rewards.

illustration: Nicholle Kobi

4. Visibility 

We are the light and we’re made to shine so when you find yourself in the darkness sometimes it’s not to dim you but an opportunity for your impact to be seen. We owe it to ourselves to work until we’re proud and understand that being seen and radiating our message is the success of our journey. Remember nobody is perfect, so shift your focus to being credible and visible rather than wasting time trying to blend in. Brands are meant to be seen and when they are, they inspire others to do so as well.

5. Value 

Your value is incorruptible and remains fully in your control so trusting yourself is key. What you believe is what you’ll radiate. Don’t be defined by things that only came to strengthen you, know that mistakes are for lessons and setbacks are for comebacks. Always keep in mind that you’re designed and capable of greatness. Do your best to walk the talk and always aim to deliver more than expected.

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Portia Radebe

Real Life Editor

Portia Radebe is an inspirational Image Consultant and Life Coach, an entrepreneur qualified as an Event Planner and she has expertise in protocol etiquette. She is a creative, hardworking and passionate woman, with a conviction of excellence in her area of expertise. Portia is the former face of Nestle Pure Life, Torga Optical, Absa South Africa Johnson&Johnson, as well as a Mrs SA 2017 Top 10 Finalist. She pioneers various initiatives of her own including charity work, assisting youth with building self-esteem and girls self-pride. She’s a wife, Pastor and a mother of four girls.

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BLOSS is an international media platform for South African women who live all over the world in the age group, 20 – 35 years. We integrate print and technology through innovative and exciting ways to keep things fresh, modern and interactive.