3 Times Black Female Artists Owned that 2019 MTV VMA Stage

The past¸ present and future of black female artistry were on full display at this year’s MTV Video Music Awards and ladies, we’re tracking at optimum on black excellence.

Normani goes full repertoire on us

Photo credit: Dimitrios Kambouris/VMN19

The Atlanta born singer’s VMA performance happened on a Basketball court set but she did not come to play. She came to give us three and a half minutes of fierce choreography, clean vocals, and that jaw-dropping gymnastic twerk solo near the end?!

Performing her chart-climbing single Motivation, the 23-year old brought 90s nostalgia to life not only visually but also by transporting us back to a time when singers danced like professionals and didn’t hold back on choreography (think Aaliyah, JLo, Ciara, Missy Elliot…more on that just now). The Internet says she’s been dancing, competing in pageants and gymnastics since an early age, it shows.

Normani’s a beacon in the RnB scene right now, and her MTV VMA debut performance marks a critical moment showcasing the appeal of full repertoire talent backed with showmanship and great artistry (the songwriting credits on Motivation include Ariana Grande and read like a future Hall of Fame list). This isn’t another pretty face, banging body, minimal substance roadshow that needs to be propped up by overstimulating visuals, she’s the real thing.

 

Lizzo captures the current mood of the times     

 

Forget the giant booty floatie in the background, it’s what Lizzo brings to the foreground of popular culture that deserves to be on repeat. From the opening line of her hit song, Truth Hurts: “Why men great ‘til they gotta be great?” we knew church was open and she preached, literally. Truth Hurts is a welcome stage anthem on any day but her new single Good As Hell infected all of New Jersey with positive vibes punctuated by this Shirley Caesar interlude:

“Let me talk to you for a second. I’m tired of the bulls–t and I don’t have to know your story to know you’re tired of the bulls–t too. It’s so hard trying to love yourself in a world that doesn’t love you back, am I right?”.

Not only did she show off her vocal range (she had the sing/rap/belt triple threat on lock) but her call for women to self legitimise and be imperfectly great continues to be vitally soothing in the age of filters. While H.E.R served us a poignantly curated version of the anti-establishment mood that’s taking over pop culture, Lizzo delivered the same powerful narrative in plain, cut the BS, say it louder language. Her performance gets two fists up for accurately capturing the turn of the zeitgeist.

Missy Elliot remains the Vanguard of Futurist Cool

Photo credit: LUCAS JACKSON, Reuters

The Michael Jackson Video Vanguard Award (did MTV discreetly change the title?) archives the musical achievements of our time while cementing the recipient’s “this is why I’m a legend” status. No other moment put an accent on the video in MTV Video Music Awards than Missy Elliot receiving her Moonman this year. She’s been giving us Hype Williams backed, futurist imagery since her ’97 solo debut Supa Dupa Fly and we’ve come to expect epic visuals from her.

Her electric medley performance included a post-human-inspired delivery of her new single Throw It Back, an all too real looking indoor rainstorm and a mid-air Missy in THAT iconic inflatable bodysuit. It says mouthfuls that her videos from the 90s and 00s are still considered to be leading from the frontier’s edge in 2019. This is the hallmark of a true visionary, we never doubted her but it’s always good when history takes a moment to celebrate and document black female genius.

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Ntokozo Maseko
Ntokozo Maseko

Editor of BLOSS AFRICA

Ntokozo Maseko takes the reigns as Editor of BLOSS AFRICA with capable hands whose experience in the media industry stretches back 12 years. Black women took centre focus in her very first magazine journalism gig at Move! Magazine where she worked first as a features writer, then as an entertainment journalist. The entertainment beat led her to TV work as a content producer for a popular celebrity show on SABC 1and then the historic BONA Magazine where she started as a writer then features editor. She went on to significantly refresh the brand in the editor’s hot seat changing its look and regularly giving then on-the-rise celebrities like Nomzamo Mbatha their first cover features when other magazines wouldn’t. She’s been featured in the Mail & Guardian’s 200 Young South Africans list and has since expanded her skills into Public Relations and Content Management having worked for a number of black-owned agencies as well as global cosmetics brand M.A.C. She writes, edits, scripts and directs video like a pro and with black women still highly praised at the altar in her work. Bloss Africa is thrilled to have her seasoned eye, quiet strength and intelligence occupy our space.

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BLOSS is an international media platform for South African women who live all over the world in the age group, 20 – 35 years. We integrate print and technology through innovative and exciting ways to keep things fresh, modern and interactive.